Case studies
in brief.

House of Arella is a small atelier producing leather handbags at the $1,000+ price point. The founder was looking for someone to own the brand's voice on social without absorbing the day-to-day workload.

I delivered the brand brief, voice guidelines, and visual identity inside the first month. I ran a twelve-month audit of the Instagram account — seventeen posts and one hundred and ten stories — through Later analytics, and used the findings to build a five-pillar content strategy: Founder, Craft, Story, Materials, Collection. I wrote the posting cadence, caption structures, and monthly workflow that sits underneath it.

I'm leading a concurrent website and operations redesign to close the loop between content and revenue attribution, and building an Instagram/Meta ad framework with segmentation, lookalike tiers, and budget allocation.

I've been retained as the atelier's sole social and brand consultant. Founder time on social is now reduced to review and sign-off only.

ReSupply is a Boston-based donation logistics marketplace connecting donors with moving companies and charity partners. I joined as a full-time summer intern and was retained as a remote contractor through senior year, reporting to the VP of Growth.

I built and launched the company's first realtor acquisition program end to end. I segmented a lead database of more than two thousand contacts, wrote the email sequences, and deployed them through the growth stack. I own the editorial calendar and keyword strategy on the corporate site, and I delivered a cost-benchmarked radio advertising recommendation directly to the CEO.

39% average open rate across the sequence. First partner accounts onboarded to the realtor program. Twenty-nine SEO-optimized posts published under my name to support organic traffic and top-of-funnel leads.

Sai Sankoh is a luxury swimwear and kaftan house run by a small founding team. The brief was analytical: make sense of the stock on hand, and turn that understanding into a plan.

I conducted an ABC inventory analysis on more than two thousand SKUs using Shopify reports and Excel, separating high-velocity from slow-moving stock. I designed and executed promotional campaigns against the findings, reorganized the physical inventory room to match, and aligned the content calendar so promotional posts featured the SKUs the business most needed to move.

Roughly 30–40% sell-through of targeted aging stock within weeks of launch. I left the team with a recurring quarterly ABC workflow covering re-analysis, flow-through, and sell-through prioritization.

I was placed on the Architecture + Design account at ModusBPCM, a London-based luxury PR firm, through SMU's competitive six-week study program.

I maintained the firm's master media database of more than four hundred journalists across thirty-plus publications, tracking weekly coverage by section to match clients with the right writers. I drafted and sent tailored pitch emails on behalf of architecture and design clients.

I contributed to four press placements secured during the internship window, and left with a working understanding of how UK design and architecture press is actually built.

SMU LOOK is Southern Methodist University's independent student-run fashion publication — registered as its own business, not a club. I joined as a Digital Writer and was promoted twice within a year, to Assistant Digital Director and then Digital Director.

I lead a team of ten writers and a direct-report Assistant Director, and coordinate across a twenty-person staff of social and graphics collaborators so that each article ships with paired social content and custom graphics. I drove the summer 2025 site redesign across six sections and more than fifteen sub-categories, and championed the launch of ShopMy affiliate integration across editorial.

The current platform is live at smulook.com. Affiliate marketing is now a recurring, long-term revenue stream for the publication.